With nearly 10,000 residents, Sturgeon Bay is the county seat and gateway to the popular Door County tourism region of northeastern Wisconsin. Since the advent of the automobile, tourists have flocked from Milwaukee, Chicago, and other midwestern cities to Door County for a beautiful, relaxing vacation. For those who don’t know, Door County is Wisconsin’s “thumb” - a long peninsula of hilly land with Green Bay on one side and Lake Michigan on the other.
The Cherry Point Mall is a small, enclosed two-anchor L-shaped center which we like to refer to as a “sMall” here at Labelscar.com. Because it’s pretty small, right? It’s very typical of an ”up-north” mall, common throughout more sparsely populated areas of northern Michigan, Wisconsin, and Minnesota, and also very similar to many small enclosed malls in relatively isolated cities across rural America in general.
Anyway, the mall is decently old; I’d guess it opened around 1980. It opened anchored by a Schultz’s Family Store location which was acquired in 1989 by Prange Way, a discount department store based in Sheboygan. Prange Way closed in 1997 with the foreclosure of the entire chain, and was eventually replaced by Dunhams Sports which is still open today. The other anchor, which was a Family Dollar from 2002-2006, was very recently replaced with Dollar Tree in June 2007.
The decor of the small L-shaped Cherry Point Mall is relatively dated. The entire mall is carpeted with a beige berber, and many of the stores inside have wooden facades. Also of interest were the hanging banners from the ceiling with the mall’s name and logo, a throwback to the past and a commonplace in these little up-north sMalls. In addition, the store roster is typical of rural sMalls as well, with a much higher prevalence of local retailers rather than national chains, with the exception of the anchors. Also typical of an up-north sMall are the placement of the ubiquitous Hallmark and the numerous craft stores; one here is named Country Bumpkin, I think that’s all we need to say?
The pictures featured with this post were taken in July 2001. Leave us some comments and let us know how the mall has changed in the past six years, or any other information you have – such as, when the mall opened and what the Family Dollar/Dollar Tree anchor has been over time.