Media Frenzy!

Retail Traffic Magazine logo

I’m pretty excited about something that I wanted to share with Labelscar readers. We were recently featured in Retail Traffic Magazine in Mike Janssen’s article about the phenomenon of mall fan blogs, along with some of our friends such as Keith Milford at MallsofAmerica and Scott Parsons at BIGMallRat. It’s our first–and hopefully not last!–bit of press.

And the icing on the cake is that Retail Traffic recently launched a blog of their own–“Retail Traffic Court,” penned by Retail Traffic editor-in-chief David Bodamer–and he links to the whole lot of us in the mall blogging community in his sidebar. It’s pretty cool to get such recognition from a mainstream publication targeted towards retailers and shopping center owners and developers across the country.

To those of you who’ve stumbled here as a result of the Retail Traffic Magazine article–welcome! We hope you’ll stay for awhile, and help contribute to the conversations that help piece together the history and future of North American retail. Labelscar is only six months old, but its continually-increasing-popularity (it says in the article that we have 400 unique visitors a day, but since I talked to Mike our numbers have increased to over 700 on many days) is a testament to just how much that people appreciate our country’s rich retail landscape. Oh, and Canada’s too.

You can read the full article here. For some reason I can’t find it on the actual Retail Traffic site at the moment.

Author: Caldor

Jason Damas is a search engine marketing analyst and consultant, and a freelance journalist. Jason graduated magna cum laude from Northeastern University in 2003 with a Bachelor of Science in Journalism and a minor in Music Industry. He has regularly contributed to The Boston Globe,, Amplifier Magazine, All Music Guide, and 168 Magazine. In addition, he was a manager for a record store for over two years. Currently, he focuses on helping companies optimize their web sites to maximize search engine visibility, and is responsible for website conversion analysis, which aims to improve conversion rates by making e-commerce websites more user-friendly. He lives in suburban Boston.

10 thoughts on “Media Frenzy!”

  1. Thanks Jason! Been wondering when this article would be published. I’ve watched their site for a while for it, and like you, haven’t seen it there yet. So it’s out now, huh? Cool.

    Now to actually find a copy somewhere… Wonder if it’s carried locally at major bookstores? Where’d you get your copy (assuming you have one)?

    Anyway, congrats to you and Scott as well! 🙂

  2. After I realize they listed LiveMalls in their blogroll, I’m not as upset that I got passed over for mention in the original article.

  3. I even mentioned you to them! I think my exact quote was “Steven Swain knows everything there is to know about retail.”

  4. I know we wouldn’t have as much information without the collective additions from people who know the specific details and histories of these unique places. It definitely helps our goal in providing a comprehensive jumping-off point and a collective source of information for all these retail sites. So, I give credit where credit is due to all our commentators over the past 7 months. We couldn’t have done it without you, so keep it up!

  5. Congrats. By the way, when’s the rest of Caldor’s Southern Tier excursion hitting this site?

  6. Caldor: The writer did get in touch with me and I emailed back, but it didn’t go any further than that. I appreciate you mentioning me, becaue I admire what you guys are doing here just as much.

    Prangeway: I think I speak for the majority of commentators here when I say that we appreciate a having such a great place to share what we know.

  7. We tried to get as many people in the article as we could. Sorry we couldn’t mention everyone! I’m still working on the blog roll, so if anyone wants to be added to that, just let me know. I hope to be linking to posts on all your sites as I continue to get the hang of this.

    If anyone wants a hard copy of the magazine, send me an email and I can stick it in the mail for you. As a B2B we’re not on newstands and only go to people in the industry.

  8. Steven: My goal was to focus on the blogs devoted mostly to dead malls and mall history. But I appreciate that you were willing to help — thanks! And thanks for the link, Caldor!

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