According to an article in today’s Columbus Dispatch (again with the Columbus newspaper! What’s going on?), a study recently completed on Columbus-area Macy’s stores since the changeover from the retired Lazarus nameplate has found that foot traffic was down 4.5 percent in 2005, or nearly 50,000 customers. Columbus is the first city where such a study has been conducted, so it may prove to be an indicator that (as many of us suspected) Federated made the wrong choice in retiring the dozens of regional nameplates around the country in favor of Macy’s.
Anecdotally, it seems that most here in Boston had long preferred Filene’s to Macy’s, who took over the local Jordan Marsh chain in 1996.