Gateway Mall; Bismarck, North Dakota

Bismarck is a city of 55,000 people and also the state capital of North Dakota.  Located almost 200 miles from the state’s largest city, Fargo, and over 400 miles from the Twin Cities of Minneapolis and St. Paul, Bismarck is rather isolated from other cities and is therefore an important regional hub for commerce.  As such, a plethora of retail options exist in the city, including two enclosed malls, the large, super-regional Kirkwood Mall and the smaller, semi-troubled Gateway Mall.

Eight years after Bismarck’s largest mall, Kirkwood Mall, opened, developers decided the city could use another, smaller mall and built Gateway Mall on Bismarck’s north side.  Opened in September 1979, Gateway Mall debuted a year before Kirkwood Mall’s 1980 expansion, and anchors the State Street/U.S. 83 North retail corridor in the city.  It was developed by the local Kavaney family for the low, low price of $8 million.  Listed at 334,000 square feet, Gateway Mall is one level and opened with three anchors: Sears, Bismarck-based A.W. Lucas department store, and Jamestown, N.D.-based White Mart, a discounter.  In addition to these anchors, Gateway Mall also had the Midco Theater, a three-screen multiplex which was later expanded to eight screens.

Only half the size of Kirkwood Mall across town, Gateway Mall has been plagued with periods of vacancy, beginning almost right away with the closure of anchor A.W. Lucas not long after the mall opened.  Minnesota-based Herberger’s department store, which already operated a small store at Kirkwood Mall, decided to take the former Lucas lease and have two stores in Bismarck.  This strategy worked until 1994, when the Herberger’s at Kirkwood Mall expanded to 92,000 square feet, reducing the need for two stores in the market.  As a result, Herberger’s closed their Gateway Mall store, and the space sat either underused or vacant for the next ten years.  For a period until 1997 it was operated as deep-discounter Jacobs Trading Company and World’s Greatest Deals, but from 1997-2004 was totally vacant before Billings, Montana-based Conlin’s Furniture moved in.  Unfortunately, though, the space vacated again in 2009, as Conlin’s moved to a new, freestanding location; however, in 2010 deep-discounter Famous Labels moved in.

Tenancy problems have also plagued the food court and another Gateway Mall anchor.  White Mart, which opened with the mall in 1979, was closed in 1986 after parent company Thrifty White chose to focus on its drug store locations rather than discount department stores.  It was replaced by Menards, which has since relocated after building a new, freestanding store north of the mall in 1999.  Shortly after the departure of Menards, the space was subdivided into a “Medical Mall” for PrimeCare and a Hancock Fabrics.  Curiously, competitor Jo-Ann Fabrics also operates in the mall.  That’s a lot of fabric.

Gateway Mall’s food court, which at one time featured Orange Julius, Papa D’s Pizza, and Taco Tina’s, is now down to only a Subway featuring limited hours, probably to feed the lunch crowd at the Medical Mall.  Other dining options within the mall include longtime tenant Rock’n 50′s Cafe, Mocha Momma’s coffee shop, and Chinatown Buffet.

From 2003 to 2006, Gateway Mall was sold three times, and current owner Raymond Arjmand promised to infuse life into the center.  Under his direction, the mall was renamed Gateway Fashion Mall and a new coat of bright, multicolored paint was slapped onto some of the mall’s facades.  More retailers such as current off-price discounter Famous Labels could help in establishing Gateway ‘Fashion’ Mall as a destination for discount shopping, like the Foothills Mall in Tucson, for example.

Other recent problems with Gateway Mall include the departure of inline stores CVS (formerly Osco Drug until 2006), Hansen’s Menswear and Joy’s Hallmark, all in 2009.  Joy’s is a contentious departure, as the owner filed a suit against Gateway Mall’s current owner, Raymond Arjmand, alleging insurance fraud, racketeering and bilking tenants inappropriately.  Arjmand is also under suit for malls he owns in Woodland and Lancaster, California, under the exact same allegations.

Currently, Sears, an original anchor at Gateway Mall since 1979, and a handful of stores exist within the mall.  Vacancy is currently at one of the highest levels since the mall opened, though the arrival of Famous Labels in 2010 helped somewhat to ameliorate the problem.  Even so, the stores which have left recently represent long-time tenants, and their allegations of fraud on the part of the mall’s current owner definitely casts a pall upon the mall.  Hopefully, the situation will work out for the best, and Gateway Mall will continue to provide an climate-controlled shopping environment as an ancillary alternative to the larger Kirkwood Mall.

Elsewhere on the ‘net: Mall-Hall-of-Fame’s write-up of Gateway Mall, a local Bismarck resident’s history of the mall, and his Flickr page of additional photos.

We visited Gateway Mall in July 2009 and took the pictures featured here.  Familiar with Gateway Mall or the retail scene in North Dakota?  Feel free to leave some comments.

8 Responses to “Gateway Mall; Bismarck, North Dakota”

  1. And a very dated Subway at that…

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    Shane Reply:

    @Pseudo3D, ok so I had a quick question maybe someone can help me out with….. sometimes gateway mall has vendors that set up through out the year and there is a table close to the fabric store and kids play land, anyway this lady and husband sells crystals and rocks n such. my question is ,,,”does anyone know what their name is or how I could reach them?”

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  2. When has a smaller mall, built after a larger mall was already there and dominant, EVER succeeded?

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    Jessy S. Reply:

    @Chris,

    At the time of the plan’s conception, the mall was about the same size as Kirkwood. However, it is many of quite a few of “malls” in the Bismarck area. The most noted of those was Kirkwood, but there is also Northbrook which is pretty much an office area and Arrowhead Plaza.

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  3. North Bismarck is a growing , thriving community, and there is no reason Gateway Mall can’t suceed.

    But changing the appearance and the name of the mall is not the solution that is needed. What is needed is an owner who will help the merchants suceed, not one who continually undermines them and makes it difficulit for them to carry on their business interests.

    It is a shame that good tenants are not appreciated and treated fairly — but it is not a surprise that they are forced to make the choice to leave by the tactics of the owners.

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  4. There are two new eateries in the mall with quite a variety, and they utilize Pride of Dakota products as much as possible. They have breakfast, subs, gelato, shakes and more. I like the atmosphere of the smaller mall. I am hoping more businesses will move in and be able to make it. I suspect that part of businesses not making it is the long-term vacancies; few people visit because the mall is seen as “empty.”

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  5. The kids in town literally call this mall the crappy mall, we don’t even go to the movie theater there.There is a fun little play place for kids that I like to take my brother to in the winter when we can’t use the playgrounds outside. That’s about all that mall is good for though, or back when they still had the pretzelmaker since Auntie Annes sucks

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  6. Thinking about opening a retail store there. Having read this article….might have to think again. Does anyone know the going rate per foot at that mall?

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