Atrium Mall; Newton, Massachusetts
In general, most of the enclosed malls that survive in today’s marketplace are the big boys, the million-square-foot plus behemoths that can squeeze every retailer under the sun into a single building.
I’ve noticed one very notable exception to this, however. There seems to be a number of small, upscale, niche-oriented enclosed malls that thrive in upscale suburbs of large cities. Marketfair in Princeton, New Jersey; The Galleria at Mt. Lebanon outside Pittsburgh, PA, and this mall, Newton’s Atrium Mall, all fit that bill. I wrote about Atrium’s sister mall, The Mall at Chestnut Hill, a few days ago. This one, which opened much more recently (late ’80s or early ’90s) is right across the street, wedged into a triangular lot at the corner of Boylston St. and Florence St.
One thing that’s really strange about the Atrium Mall is that it’s essentially anchorless beyond an oddly-shaped Borders store, and that makes it feel far larger than its 205,000 square feet. It also stands four full levels, and is situated on such a small parcel of land that the entirety of the parking is tucked underneath the building in a very deep parking garage. As this is a pretty upscale center, they do offer valet parking, and there’s even a carwash located down on the valet level of the parking garage.
Beyond Borders, Atrium Mall is tenanted by the kinds of mid-to-high-end tenants you might expect to find, such as Pottery Barn, Restoration Hardware, J. Crew, Abercrombie & Fitch, The Gap, and Anthropologie. There are also several sit-down restaurants, including local Vietnamese kitchen Pho Pasteur along with Bertucci’s and the Cheesecake Factory.
Because the mall is so small and vertical, there are no hallways, per se; instead the entire mall is organized around one large, central atrium (which makes sense) that’s shaped roughly like a grand piano. The architecture of the building (which is very unusual for a suburban mall) along with its relatively short sight lines make the Atrium Mall feel far larger and grander than you might expect. The drawbacks are the hassles involved with such an arrangement: having to park 4 levels deep and not being able to browse on a single level make browsing at the ol’ Atrium into a time consuming task. Still, I think part of this mall’s appeal, for many people living in the Chestnut Hill area, is that it’s always a bit less frantic and underpopulated than the large Natick Mall about eight miles to the west.
Perhaps the most interesting design element (and really, there are many) is the way the different levels don’t stack over one another exactly, allowing a scene like the one below, where Borders actually scoots out from under a mall level, allowing a view directly INTO the store:


Steven Swain
July 28th, 2006 at 12:04 am
This place has a very glamourous, ’80s feel to it like the shopping centers at Tysons Corner outside Washington. It was a beautiful time for retail design, I thought, when malls like this came on the scene, and this place still seems quite opulent, if somewhat dated.
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todd
July 28th, 2006 at 6:28 am
Not full of empty stores…. nice! It is elegant, few places can pull that off these days. Besides Tysons, Phipps in Atlanta has that feel.
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Kevin
December 23rd, 2007 at 7:19 pm
This mall surprisingly was the location of the first Lids hat store. When I worked at the Lids at Emerald Square (store #3) we used to be surprised to see store #1’s sales were so low – I guess an athletic hat store wouldn’t fit in here. I had been told the store sat in a space that used to be a Record Town, which explained the extremely large area it had. The store was closed later on.
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Sean
December 24th, 2007 at 1:33 pm
On the decline. The fourth floor now has a consignment shop.
Curious what Chestnut Hill Square will do to the Atrium. Chestnut Hill Square will have a bit less retail, not including a “lifestyle” grocery — read Whole Foods. A more modern complex would seem like competition.
But, a properly designed pedestrian promenade could pull the whole south side of Boylston Street (Route 9) together into a single commercial/residential district. That might have a positive effect on the Atrium.
Curiously, Chestnut Hill Square will be developed by New England Development, the same company that built — and later sold — the Atrium.
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George Parigian Jr.
January 27th, 2008 at 6:39 pm
I haven’t been to this one yet! Gona have to put it on my schedule to visit. Can’t believe something this great looking is so close to me and I have missed it all this time.
They certainly went all out for opulence and such. I wonder what the overhead is like in this place.
George
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Tricky Nicky
April 22nd, 2008 at 2:08 pm
There may be a consignment store on the fourth floor, Second Time Around, but its website lists a location in Greenwich Connecticut. I doubt this is your everyday consignment store – it’s probably has upscale designer clothes.
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