Skokie Turn/Style
Someone on the Remembering_Retail list brought this great photo to our attention recently. I love vintage shots of strip roadways, and my dining room wall is even adorned with a large photo of Route 66 in Albequerque, New Mexico in 1969, purchased from IKEA (of all places!)
What’s worth noting here is the large Turn/Style (or is just Turnstyle?) store in the upper right hand corner of this photo. Turn/Style is a long-forgotten chain of discount department stores from the Chicagoland area. They never had many locations, and the most notorious one was the large (something like 100,000 square feet) outlet at the Dixie Square Mall in Harvey, which Prangeway blogged about a few days ago. Someone on Remembering_Retail hinted that their downfall may have been their locations–many of which were in areas that began to go into decline during the 1960s and 1970s–though we don’t know how true this is. Turn/Style was eventually sold to Venture, then the discount department store division of the May Co., before Venture themselves went through other owners and tanked completely in 1998.
When I arrived for my brief tenure in the midwest in late 1998, Venture had only just recently departed and I was really fascinated by their large, angular, zebra-striped storefronts and their modern (if basic) Impact logo. It’s too bad I never got to see one from the inside!
EDIT 6/1/2006: Prangeway had this to add: “This appears to be looking north along Skokie Blvd (US 41). The intersecting diagonal street in the foreground is Gross Point Rd. The next intersection with Turn Style is Emerson St.”
Allan Marshall
September 6th, 2006 at 8:06 am
That definately is Gross Point Road and Skokie Blvd. all right!! I know this since I was born in Chicago, and made trips out there somewhat often myself. As for the Turn/Style store, its currently the site of a Jewel, an Old Navy, and there are a few other shops in that strip center(forget the other retailers that are in that exact same center ATM(at the moment)). I’m guessing from the current look of that Jewel that it was probably renovated in the late ’90s/early 2000s into its current look. Not sure if there’s still a gas station on the site of the Sunoco ATM(forget if it is a gas station currently or not), but I know that interestingly enough, the Shell station is still on that same corner that it was in this pic today!! (obviously w/updated signage, and etc.)
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D Caro
November 18th, 2006 at 5:34 pm
What a great photo. Brings back many memories. On the left there was a strip mall with Polk Brothers. It was an appliance store where my family bought everything –TVs, vacuums, fondue pots, etc. I could spend hours in there. We would check out the newest color TVs after eating dinner at Mr Ricky’s next door in the corner space. They had the first great salad bar. We’re talking really early 70’s. Down the street on the same side you can see the Old Orchard Theater. There was only one theater at the time. Saw the “Bad News Bears” there. What is interesting in this photo is that it was taken before the original Jewel was built. They shared the space in the early 70s. When they build the Jewel, the Turnstyle facade changed and it was given updated 70s signage. Venture could never measure up to Turnstyle!
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Lisa B Reply:
August 1st, 2009 at 10:03 am
@D Caro, I worked at Mr Ricky’s for almost 5 yrs. It was owned by Maury Melman and Lou Greenberg. That was the most fun restaurant I ever worked in. We would get off work on fri and sat nite and go down to Rush St and party like rock stars ! Maurey’s son Richie Melman ( who the restaurant was named after ) went on to start the Lettuce Entertainment chain and is still going strong today.
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Jonah Norason
August 15th, 2007 at 9:46 pm
The Dixie Square Mall ad on the website (now down) read it as “Turn Style Family Center”.
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terryb
August 15th, 2008 at 12:23 pm
I think the locations had a lot to do with their original owners. Jewel was their original owners. They were trying to capitalize on the “hypermarche” concept that was big in Europe at the time. (Grocery, drug,and discount store under one roof). Penney’s tried it about the same time with their Treasury stores. They had less success than Turnstyle. They weren’t merchandised as sharply as the other discounters and presentation still had a lot to do with sales in those days.
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Carl Drake
September 6th, 2008 at 9:06 am
I know this Turnstyle and intersection well. Sharp Corners Elementary school was across the road to the right of the Sunoco. There was a Howard Johnson’s Motel between the BF Goodrich and the Turnstyle.
Behind the Turnstyle was a Kiddie Land Amusement park which was torn down in the 60’s and a Hilton Hotel was built on the site in 1973.
Turnstyle actually had quite a few stores in the Chicago area. Skokie, Deerfield, Westmont, Dixie Square Mall, Grand and Kostner, 87th and State, Arlington Heights, Mundelien, Racine Wisconsin. There were also some in the far southern suburbs and a number scattered about in other parts of the country like Omaha Nebraska.
I think that there decline was based more on trying to operate in a very competitive market and not advertising enough than on location. Most of the areas they had stores in are very prosperous now.
Also I thought that the Jewel always shared the space with Turnstyle. I know it was there from the mid-60’s onward because we moved to Skokie in 1964 and the Jewel was definitely there at that time. Use to go shopping there with my mother.
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Rich
March 26th, 2009 at 12:39 pm
I grew up in this neighborhood, during the 70s. At that time, Turnstyle shared a roof with Jewel/Osco. When Venture took over the store was renovated and Jewel became a modern grocery store with it’s own separate space. Turnstyle’s orange-letters and logo were bold and fun (the sign I remember is not the sign in the photo), and the store was lively. They even had a few arcade games, like some of the other local (national?) department stores of the era. (TOPS, Korvettes, Memco, KMart, Community, etc.).
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Steve
April 14th, 2009 at 6:27 pm
Also, on the left is Homer Brothers furniture!
Mr Ricky’s is not Edwardos Natural Pizza, or something like that.
The Sunoco used to be a Sinclar gas station – I still have an old dinosaur from a fill-up there.
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Don
October 26th, 2009 at 12:52 pm
I worked at this store for a year or so as the Recreation Section Manager after stints at several other Turn*Style stores in the Chicago area. Too bad this chain failed, but it seemed like upper management couldn’t decide what kind of store they wanted to be. I left Chicago in 1984 after the chain was sold to Venture. The photo brings back many memories.
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