Retail Spaces as Art

Big Box Reuse Cover

Part of our inspiration for originally creating Labelscar was a sense that there’s something vaguely artful (or, as CoolHunting called it, “mundanely beautiful”) about American retail development, but especially shopping malls, even moreso older ones designed by more reknown architects.

Even the least notable items in retail’s discard pile have some potential artistic value, however, as these two exhibitions point out. The first is “EVERYTHING MUST GO,” a Christmas-time temporary exhibition (running from this December 20 through Jan 3, 2009) of 20 young artists. The catch? The exhibition is taking up shop in a vacant space in Birmingham, Alabama’s Century Plaza Mall:

In an American landscape full of abandoned malls, EVERYTHING MUST GO is an attempt, not to revitalize these structures, but to embrace the playful fantasy that the empty mall offers as a social space.

Century Plaza Shopping Mall currently has 30 open stores and over 60 vacant stores. With a total leasable area of 750,000 square feet, less than a fourth is being used. Thousands of similar dead or dying malls can be found throughout America. Meanwhile, new shopping centers continue to be developed, sprawling farther and farther from city centers, where newer facades can be constructed , spent, and discarded. The greater Birmingham area has at least 7 major shopping centers , with more on the way. If the shopping center is the model around which our communities are built, what does the abandoned mall say about our society?

The second is actually an item we’ve been promoting in the sidebar to this blog for well over two years. The site–Big Box Reuse–has now blossomed into a full-fledged book put together by Julia Christensen, who as it turns out is a friend-of-a-friend of ours. As recently featured on NPR, Christensen traveled to communities throughout the United States and examined creative ways that municipalities reused discarded big box structures, which are frequently ill-suited for other purposes. She found a variety of creative re-applications, from schools to an indoor raceway or even a Spam museum:

As superstores abandon buildings in order to move into bigger stores, what will become of the walls that they leave behind? It is within the answer to this question that we are seeing the resourcefulness and creativity of communities dealing with a challenge that isemerging all over the country: the empty big box store. Through travel, the study of community, and exploration of the urban landscape, Julia is researching the way people build their towns, creating the context for their own lives.

If you’re interested, you can buy it from Amazon.

Author: Caldor

Jason Damas is a search engine marketing analyst and consultant, and a freelance journalist. Jason graduated magna cum laude from Northeastern University in 2003 with a Bachelor of Science in Journalism and a minor in Music Industry. He has regularly contributed to The Boston Globe, PopMatters.com, Amplifier Magazine, All Music Guide, and 168 Magazine. In addition, he was a manager for a record store for over two years. Currently, he focuses on helping companies optimize their web sites to maximize search engine visibility, and is responsible for website conversion analysis, which aims to improve conversion rates by making e-commerce websites more user-friendly. He lives in suburban Boston.

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