It’s Mall Week at The AV Club

In real life, the Lone Pine Mall from Back to the Future is the Puente Hills Mall in City of Industry, California

Do you read the Onion’s AV Club? If you don’t, you might not be aware that it’s “Mall Week” over there, with a slew of posts all about malls and pop culture. Today, they had a post that very well could’ve appeared here at Labelscar on the beautiful artificiality of American malls:

Yet what appeals most to me about the design and execution of malls is that there remain kinks that can never be wholly smoothed out—especially once the facilities start to age. The plastic plants gather dust. The public’s interest in dipped candles and video arcades wanes. Retail spaces open up, and are often re-filled with much less care than in the original plan. My fondest memories of the malls of my youth are the stores that seemed out of place: the weird little collectibles outlets or quasi head shops that worked their way into the mall community and then hung in.

Go check it out, and then read the rest of the Mall Week articles, including a run-down of pivotal movie scenes happening in malls or an analysis of how malls in movies double as time machines.

Author: Caldor

Jason Damas is a search engine marketing analyst and consultant, and a freelance journalist. Jason graduated magna cum laude from Northeastern University in 2003 with a Bachelor of Science in Journalism and a minor in Music Industry. He has regularly contributed to The Boston Globe,, Amplifier Magazine, All Music Guide, and 168 Magazine. In addition, he was a manager for a record store for over two years. Currently, he focuses on helping companies optimize their web sites to maximize search engine visibility, and is responsible for website conversion analysis, which aims to improve conversion rates by making e-commerce websites more user-friendly. He lives in suburban Boston.

3 thoughts on “It’s Mall Week at The AV Club”

  1. Wow, the Onion’s AV Club has done it again! Mall Week? Cool! I love their 15 Pivotal Movie Mall Scenes!

  2. Oh, that’s right. I almost forgot about that.

    I haven’t seen Back To The Future in 20 years.

  3. “…so I sent them a shoddy bomb casing full of used pinball machine parts!”

    I’m surprised that the “Pivotal Mall Scenes” didn’t include BttF, unless I missed something big.

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