Comments on: New: Share Your Fitting Room with the World

By: Filona Barbaro

Filona Barbaro — Wed, 19 Mar 2008 11:52:34 +0000

The digital generation love new technology; however will it be economicaly viable for any retail outlet to offer such services to a diverse socio-economic community?
I have conducted a fitting room survey of my own.
My findings were as follows; the majority of women who used the fitting room were the Babay Boomers, Generation X and Generation Y.
I make an objective statement based on my survey; most women try on more than they are prepared to buy. They are insecure about the way they look and opt. for a second opinion.The fitting room is a social point for many women who shop in groups, and sales are lost due to differing opinions….

In contrast this survey found a difference between the behavioural shopping patterns of men to women. Men are assertive in their decisions and are not too concerned about appearances, and 98% of the time have purchased the goods being tried.
The survey found the ratio of ‘women to men’ using the fitting room was 10 to 1; for every 10 women only one man entered the fitting room.
I prescribe a socio-cultural infusion into fitting rooms, this strategy is affordable and economicaly viable for large and small retail outlets in any socio-economic environment. Implementing new technology will not embrace a cultural contact between the retail outlet and the customer.
Money is better spent through training fitting room staff in fashion trends and creating a contagious cultural affiliation to fashion in the fitting room.
An evaluation…KEEP IT SIMPLE…Simple strategies are timeless…

By: Share Your Fitting Room With The World at Retail Marketing - Shopping Center Marketing

Mon, 21 Jan 2008 22:19:09 +0000

[...] Here’s how it works. Shoppers will try on clothing in their fitting rooms, then walk into a common area with an interactive three-way mirror located nearby. This mirror, called the Magic Mirror will communicate with the shopper’s cell phone using infrared technology, and the shopper would then be able to establish a Shoptogether session and show off his or her potential new wares to anyone in the world. [Full Story by Prange Way at Labelscar] Tags: infrared technology, interactive 3 way mirror, Magic Mirror, Shoptogether.com, Virtual fitting room. [...]

By: Jonah N.

Jonah N. — Fri, 20 Apr 2007 23:07:45 +0000

Hopefully, similar to MySpace and Nintendo WFC, you can have a code that you can give to only family and friends.

By: Debbi

Debbi — Mon, 29 Jan 2007 00:30:39 +0000

They’ll probably shun it, but I wouldn’t mind it because I’m always asking my boyfriend for his opinion on my latest purchases. I could model it for him before I buy it. Too bad it seems to be only going into the stores I can’t afford/wouldn’t be caught dead at anyway.

By: XISMZERO

XISMZERO — Sun, 28 Jan 2007 20:07:51 +0000

The egocentric Me generation will love this surrounded-completely-by-technology concept. Hell, they can’t go anywhere they cannot talk on a cellphone while doing everything else ignoring everyone else around them (whilst imposing their loudness on everyone). That aside, I think people subject to criticism by strangers will not be able to take it so easy. So maybe this will damage a few egos. You know someone will say “girl, you’re just too fat for that”.

Will the stores themselves like it? It seems this idea is to crowd more people into dressing rooms without buying (possibly too-high priced merchandise). Anyway, when I’m in a dressing room, I usually embrace the notion of privacy and that only I can see what I look like.