Comments on: Monmouth Mall; Eatontown, New Jersey

By: mmguy

mmguy — Sat, 14 Nov 2009 15:26:24 +0000

Hey everyone! I was in the Monmouth Mall yesterday and I saw that they are putting in a Cinnabun and a new Bar and Grill in the former Braddock’s. I don’t know if this is the beginning of things to come. But I for one am very excited!

By: mallguy

mallguy — Thu, 22 Oct 2009 16:08:48 +0000

@Randy,

I’m not surprised, but I am surprised that Qdoba isn’t opening in downtown Red Bank.

By: Ben

Ben — Mon, 19 Oct 2009 14:15:08 +0000

@SEAN, I know this is the reputation, and I wouldnt be surprises. They did however, just spend some time and money refurbishing the “regular” walmart, they really overhauled it.. who knows with them… they do what they want because they can.. I know all three of them are always busy..

By: SEAN

SEAN — Sat, 17 Oct 2009 14:39:35 +0000

@Ben, That means one of those Wal-Mart stores will be closing at some point. They will close a new store if a super center is nearby or that location cant be expanded into one.

By: Ben

Ben — Fri, 16 Oct 2009 22:03:32 +0000

@mallguy, Your right about the competition, but most of the competition is “high end” when you are in competition you need “differentiation”.. “Branded” discounters and affordable destinations with some high-end options, like Micheal Kors and Polo etc at macys, A&F etc. Is different. Brands like TJ Maxx and Marshals etc are doing well right, because the offer discount options.. People are more money concious. If the mall provides these as well as a more welcoming atmosphere from a cosmetic standpoint it will be fine.

Also everyone needs to rememember this is over a million square feet of leasible space on valuable real estate.. Vornado may not have the most malls in the portfolio, but they are smart enough to know that there are much better options then letting this die.

Also, everyone remember a building the size of the B&N isn’t cheap, somebody had to be confident that the rest of the mall wasnt going to fall apart in order to justify that investment.

By: Ben

Ben — Fri, 16 Oct 2009 21:42:35 +0000

@Randy, I hate to break it to you.. but I would almost bet my house on walmart coming..

as far as geography…Where I live we have a Walmart and a walmart superstore within 5 miles of each other and I live in VERY un crowded area in south jersey…..wait…. there is also another superstore within 10-15 miles.

By: SEAN

SEAN — Fri, 16 Oct 2009 18:48:29 +0000

@mallguy, The Stamford TC store is a 2-level location & is quite large.

The Grove @ Farmers Market in Los Angeles is an enormous 3-level store with unique features including outdoor decks on the top level.

By: mallguy

mallguy — Thu, 15 Oct 2009 15:38:38 +0000

@Randy,

It would have been nice to make it 2 levels, but there are only four in NJ that are (Menlo Park, Clifton, Riverside/Hackensack, Paramus). I was really surprised that the new Livingston Mall B&N is only one level. Anything beats the Barnes and Noble in Consumer Square that, thank goodness, will close when the one opens in Monmouth Mall.

By: Randy

Randy — Thu, 15 Oct 2009 12:34:16 +0000

There will not be a Walmart placed at Monmouth Mall. Eatontown is trying to get away from its “trailer park” persona. I love Walmart and live 5 minutes from Monmouth Mall, and the one in Neptune is expanding to a supercenter. Also, there will be no upscale department stores, such as Nordstrom or Bloomingdales coming to Monmouth either. If people want upscale clothing, they will venture to an upscale mall, which Monmouth is not.

By: Randy

Randy — Thu, 15 Oct 2009 12:30:36 +0000

And to respond to Mallguy, I received an inside tip that a Qdoba will be placed in Shrewsbury very soon (somewhere on Route35 before Red Bank). Chances are that one will not come to Monmouth Mall.