Jasmine Sola: Rip Her To Shreds

There’s an interesting article in today’s Boston Globe about the impending demise of Jasmine Sola, a trendy, upscale women’s clothier that had until recently been on a meteoric rise. The story details how Jasmine Sola went from a carefully-curated boutique in Cambridge, Massachusetts to a booming regional chain known for its colorful stores and high-end (yet young-skewing) merchandise before being sold to New York and Company, who in only two years managed to overexpand and destroy the chain’s merchandise mix. The way they neglected to cater their merchandise mix to individual markets is also somewhat reminiscent to many of the complaints about the national strategy employed by Macy’s:
“Manganella, an Italian immigrant who started Jasmine in 1970 with a $2,500 loan from his mother, had relied on instinct, not science or financial spreadsheets. He learned about women’s clothing from his mother and sister, both seamstresses, and developed a keen sense of style. At Jasmine, named after the flower, he had given space to unknown designers, which made his boutique a fashion icon for teens and twentysomethings…
“Meanwhile, New York & Co. began changing the formula that made Jasmine a success, narrowing the number of brands offered, buying lower-end merchandise, and opening bigger stores. New York & Co. started outfitting all Jasmine stores with the same amount and type of items, eliminating another of Manganella’s innovations: merchandise tailored for each store, with lower-priced clothes for the college students shopping at Harvard Square, and higher-end clothes for Newton and Wellesley.
“The change meant a new Miami store received chunky sweaters and corduroy pants in the middle of the summer - the same back-to-school items Northeast stores featured, according to Liza Baird, who had worked at local Jasmine stores, and moved to Miami in April 2006 to open the first Jasmine shop in Florida. Sales were so poor, Baird said, that some days the store barely broke $1,000.”
There’s also quite a bit about the dispute between New York and Company and Jasmine Sola founder Luciano Manganella, who was fired after allegations of sexual harassment.
Jasmine Sola is just one of the retail closures we’re seeing this Christmas season, along with Levitz Furniture and CompUSA. KB Toys also announced a wide swath of store closures, which raises speculation that the chain may be history once the holiday season draws to a close.
Merry Christmas From Labelscar!
By most accounts, the 2007 holiday shopping season has thusfar been a bit of a bust. In an effort to bring a bit of cheer (and remind everyone of how fun that holiday mall shopping used to be!), one of our frequent contributors, Michael Lisicky, has sent in the following set of photos of vintage department stores and malls at Christmastime, along with this note:
“As a holiday gift to the readers of Labelscar, here is a collection of photographs from my collection of stores from the past as they celebrated the holiday season. Many of these stores no longer exist. Whether it was shopping downtown or in the local malls, department stores help set the pace for displaying holiday cheer. Even as some were breathing their last breath, they still managed to deck the halls.
Enjoy these photos and enjoy the holidays.”
1- B. Altman New York 1989

3- Burdines downtown Miami 1994
4- Burdines downtown Miami 1994
5- Burdines Aventura 2004

6- Emporium San Francisco 1995
8- Goldsmith’s Southland (Memphis) 2004

9- Bon-Ton/Hess’s Allentown, PA 1995

10- Hutzler’s White Marsh (Baltimore) 1989
12- Miller & Rhoads Richmond 1989
14- Rich’s Lenox Square 2004
16- Rich’s Greenbrier 2004
17- Stern’s Manhattan Mall 2000

18- Stern’s (Gimbels) Philadelphia-Center City 1988

19- Stern’s Middlesex Mall 2000

20- Strawbridge & Clothier Philadelphia 1995
21- Strawbridge & Clothier Philadelphia 1995

22- Thalhimer’s Richmond 1991

23- Thalhimer’s Eastgate Mall 1991
News and Miscellany
It’s been a while since we offered anything other than shopping center write-ups, and we realize that part of the advantage of having a chronological blog is the ability to post current information.
In suburban Milwaukee, Wisconsin, a large upscale regional mall proposal called Pabst Farms Town Center is tenatively back on, but this time with a different developer and possibly a different format. In October, Chicago-based General Growth Properties dropped the project, citing lack of interest for the upscale tenants the city wanted to attract, such as Nordstrom or Von Maur. Today, Doris Hajewski writes in the Milwaukee Journal-Sentinel that the city has found a new developer in Developers Diversified Realty (DDR) of Cleveland. However, DDR’s portfolio does not include high end department stores, and it was reported that the center will probably be open-air rather than enclosed as previously planned. Yet the city of Oconomowoc is repeatedly pressing that the site not be just a collection of big box stores or any other sort of bland ephemera, like the development a couple exits to the east along I-94 at WI 83 in Delafield.Personally, this turn of events is kind of a let down. The state of Wisconsin, which has an above average rate of growth, has not had a new regional mall constructed in over twenty years. In fact, it has lost several in the same span of time. More specifically to this project, Waukesha County is a fast-growing and wealthy county, with an estimate of 380,000 residents as of 2006. Waukesha County currently has one regional shopping center, located in the far eastern side of the county in Brookfield; it was constructed over thirty years ago and is a simple one-level barbell design with three anchors.
As the entirety of Waukesha County is suburban Milwaukee, residents also utilize the shopping options there, which have also dwindled in recent years and focus on Mayfair Mall in Wauwatosa and Bayshore Town Center in Glendale. However, as suburban growth has invaded Waukesha County, the county’s center of population has moved significantly west away from Milwaukee. In addition, the towns closest to the center in the “Lakes” area are some of the wealthiest in the state.
This project would simultaneously take advantage of both the center of population shift in Waukesha County and the lack of large regional centers in the area. Located in western Waukesha County with easy access to I-94 and the new WI 67 bypass around Oconomowoc, the center would draw from a large and wealthy base, including rapidly growing areas along I-94 west all the way to Madison which is only 40 minutes away and the state’s second largest population center.
So, the argument that the density is low in Oconomowoc and that no one would come is completley ludicrous. People will travel to get to this type of center, if it’s made destination-worthy. And, it sounds like it would have been and possibly will be if the city and others get their way. They definitely have the right idea, and have been planning this project for years, even working with the WI Department of Transportation upgrading the interchange there and locating a business park with a future hospital at the southern end of the interchange. I think it’s entirely appropriate for the city to send the message to developers that they don’t want another generic strip mall of big box stores; that sort of thing already exists a few miles down the road anyway and has been growing tremendously over the past several years.
In addition, the shift from an enclosed mall portion to the development to open-air may reflect popular trends right now, but let’s get a few things straight. For one, consider the average temperature in Wisconsin in January is 15 degrees. Who wants to walk around a pretend-village going store to store in the winter? Or even when it’s raining? Or really hot? That brings us to another point. Many of these open-air “Lifestyle Centers” are the same vapid looking, whitewashed village downtown, often built in suburban areas on reclaimed farmland and consist of the same group of stores often found in enclosed malls. What’s the deal with this? These developments become even more ridiculous when the concrete sea of parking lots surrounding them really makes them nothing better than glorified strip malls; they aren’t that nice. Let’s not have one of these?
In other news, Levitz Furniture appears to be closing up shop following an auction of its assets. The New York-based chain has also given many employees hints they may be permanently layed off in January, even though the winning bidder has not indicated whether they will liquidate the stores and give up, or resume doing business. Levitz has not been doing well for some time, having scaled back significantly from having a nationwide operation several years ago to focusing on core markets on the west coast and New York metropolitan area today.
And finally, a little bit of fun. We’ve unearthed a vintage mall tour from 1987 of the now-defunct Crystal Point Mall in Crystal Lake, Illinois, posted on YouTube. Located about 40 miles northwest of Chicago, Crystal Point Mall existed from 1976-1998 and was McHenry County’s only regional enclosed mall. It was anchored by Joseph Spiess and Robert Hall Village, which later became K-Mart. In 1996, Spiess went out of business and K-mart soon closed off their mall entrance, and the mall’s in-line stores slowly vacated as their leases weren’t renewed because the owner wanted a strip mall with big box stores, and not an enclosed mall. You can read more about Crystal Point Mall at Lisa’s neat retro page all about the mall, complete with photos.
Even More Steinbach Department Stores!
Last week, after I got all worked into a lather about that Steinbach photo that was sent to us by Michael Lisicky, he wrote me again, saying “You want Steinbach?” Boy, did he mean it.
He dumped this pile of old Steinbach shots on us, and we couldn’t be happier. We hope you enjoy them as much as we do. Michael guided us through each one:
The vacant downtown Asbury Park store, in 1984. It closed in 1979. The store burned in 1989 and lost its top floor and clock tower.
Steinbach in Red Bank, NJ. This was taken in February 1999 as it was preparing to close. It was 53,000 square feet. It became a Bon-Ton briefly before closing again.
The rear of the Red Bank store. The photo at the top of this post is the sign from the parking lot of this same store.

Steinbach at the Brick Plaza in Brick, NJ. Taken also in 1999. It opened in 1964. The store was the most profitable branch at the end of the chain’s existence and had just received a $1 million makeover.
Inside of the same store in Brick, NJ. This store also became a Bon-Ton and still is today.
This is a nighttime view of the Manalapan Mall location in NJ. In 1996 it became a Value City, along with the stores at the Shore Mall and the now-demolished Seaview Square Mall outside Asbury Park. This picture was taken in January 1995. It was located in a tiny, tiny mall that was active for most of its existence. It was the only anchor.
The last picture is of Michael’s old credit card, and a gift box from Steinbach from the mid-1980’s. At that time all boxes and bags named the store Howland-Steinbach. Howland was a store based out of Bridgeport, CT that was merged into Genung’s out of White Plains, NY. All of the small Steinbach’s in NY, CT and MA were former Howland stores. By the late 1990s all of those stores took on the Steinbach name. Though the store was named Steinbach those familiar with the Asbury Park area stores called them “Stein-BACK’s”. They were quite upper-moderate stores through the 1970s, but dropped off dramatically by the early 1980s. Former Ohrbach’s stores also became Steinbach in NJ and NY. Crowley-Milner from Detroit bought the stores in the mid-1990s but couldn’t keep them going. They all closed in 1999.
Steinbach Unearthed!
Michael, one of our readers, sent us some historic 1986 and 1994 photos of the soon-to-be-demolished Shore Mall in Egg Harbor Township, New Jersey, just outside of Atlantic City, (as well as two shots of the now-horrifying River Roads Mall in Jennings, MO). All three shots are pretty cool, but I’m especially excited about the unearthing of the photo above–a shot of the departed Asbury Park-based department store chain Steinbach, memories of which seem to have disappeared almost completely right along with the chain in 1999. I never even got to go inside of one of these, but I remember they had some very mysterious New England locations (like Concord, NH, South Burlington, VT and Waterford, CT) that mystefied me even then.
This actually is a good time to share a photo set that I took of the former Steinbach store in Waterford, CT, just over the border from neighboring New London on US1. These shots were taken in early March 2007, and are of the former “Waterfall Place,” a very strange old strip mall-enclosed mall hybrid that once hosted Steinbach as its main anchor, along with a very small enclosed mall on its second level. Today, the long-vacant Steinbach has been redeveloped with a Sav-A-Lot food store on the first level and a Planet Fitness on the second floor, although its plaza is as curious as ever despite attempts to renovate. The second level of the Steinbach building, which once housed a small enclosed mall connecting from the strip mall, over the Steinbach store, and then down a set of stairs into the back/side entrance of Steinbach, has been cleaned up and reopened to the public, so today it’s possible to get inside and witness a truly strange piece of retail. It also sports a location of Rhode Island-based Benny’s Home & Auto Stores, whose survival continues to beat the odds, and which we wrote about last August. Check it out:
Inside the second level:




























