JCPenney Re-brands… Again

Only a year after modifying their┬áMassimo Vignelli-designed logo–in use since 1971–JCPenney are scrapping their old logo altogether for a brand new look. It looks a little like a patriotic lego set to me, though I have to say that it looks cute on the bags and on the storefront. This is, no doubt, part of […]

Jordan Creek Town Center; West Des Moines, Iowa

Located in West Des Moines, Iowa, Jordan Creek Town Center is the newest super-regional mall in Iowa and, as of early 2012, one of the most recently constructed enclosed malls in the United States. Opened in 2004, its construction was the culmination of over ten years of planning, resulting in not only a mall but an entire retail resort encompassing destinational shopping, dining, entertainment, recreation, and lodging, becoming one of the biggest shopping destinations in the midwest.